TONDO | Custom Software Built with AI
Independent · Founder-led

We build custom digital products.
Every detail is decided.

We turn ideas and stalled projects into work that launches on time, gets adopted, and moves the numbers.
Nothing gets built that you wouldn't actually use.

Let's talk See how we work →
The AI reality
0%

of generative AI pilots deliver no measurable impact on the bottom line.

Source: MIT NANDA, 2025

The new problem isn't building. It's making it feel anything but generic.

AI made software cheap and fast to build. It didn't make it work for your business. Most AI-built products launch quickly, look like everyone else's, and never get adopted, so the investment never pays back.

TONDO pairs AI speed with senior strategy, design, and technology expertise. We start from the business outcome, design for the people who'll use it, and build to launch, so what ships earns its keep.

Selected work

What we've built.

All case studies →
Moderna Direct
Moderna

Direct-to-consumer vaccine distribution

Lead times cut from 30 days to 2, and $10M in orders within the first 30 days.

Coca-Cola AI sales dashboard
Coca-Cola

AI sales dashboard & assistant

Global sales teams get real-time answers from Spark, a custom AI assistant, instead of waiting on reports.

Rinnova face map
Rinnova

Aesthetic care, remembered

A new category taken from concept to a live App Store product, designed, built, and launched by TONDO.

Which one are you?

Two kinds of clients. One standard.

For Founders & SMBs
Solo founders · startups · small teams

Launch sooner. Spend less. Look bigger.

✓Launch in weeks, not quarters
✓Fixed scope and price, no surprise costs
✓A product investors and customers take seriously
Explore founder services →
For Enterprise
Product orgs · innovation teams · brand leaders

Turn strategy into measurable results.

✓Clear priorities tied to measurable business outcomes
✓One consistent experience across teams and platforms
✓Lower delivery cost without lowering the bar
Explore enterprise →
Built by TONDO · Our product

We don't just advise.
We ship.

Rinnova is a venture we designed and built ourselves, the first system of record for the aesthetic treatment industry. Patient outcomes, provider tools, and manufacturer signal, finally on one platform.

It's proof of how we work: real product judgment, taste, and the ability to take an idea all the way to something live.

Rinnova
The system of record for aesthetics
$29B
US market size
15.9M
Procedures / year
0
Purpose-built platforms, until now
Patients · Providers · Manufacturers
Our stack

Built with the best of what's new.

We use the newest AI design and development tools so you pay for outcomes, not hours: faster delivery and leaner teams, without cutting corners on quality.

AI & Models
Claude ChatGPT / GPT-4o Gemini Midjourney
Design & Prototyping
Figma Framer Webflow Spline
AI Build
Cursor v0 Lovable Replit
Ship & Scale
Vercel Supabase GitHub Linear
Services

How we can work together.

01

Bring a new idea to market

Idea to working product, end to end: strategy, design, and the actual build. One team, no handoffs, weeks not quarters.

You get: a launched product you own, ready for customers
02

Make it unmistakably yours

It works, but it feels like everyone else's. We redesign every customer touchpoint so it stands apart.

You get: higher engagement and conversion
03

Unify the experience

We audit your sites, apps, and content systems, then bring them together so they work as one, for your customers and your team.

You get: one consistent experience that is easier to run
04

Extend your team on demand

Senior talent that plugs into your team to build new features and support what is live.

You get: features shipped every sprint, without new headcount
How we work
01 / UNDERSTAND

Consult

We get clear on the problem, the objective, and what success looks like, then assess your current tech and where it's holding you back.

02 / TEST & LEARN

Prototype

We build working prototypes fast, put them in front of real people, and learn what to keep, cut, or streamline before committing to the build.

03 / SHIP

Build & launch

We build the real thing, integrate with the systems you already run, get it live, and train your team so it actually gets used.

Trusted by teams at
PwC Eli Lilly Coca-Cola Intel CNBC Delta Snap P&G Nokia Moderna McKesson KDP Wabash
The team

Everyone has the same tools now.
The team using them is the difference.

Every project is custom, and so is the team. TONDO assembles the right strategists, designers, researchers, and engineers for each engagement, backed by 20+ years delivering for Fortune 500 companies and global brands.

The people who scope your project are the people who do the work. No pitch team, no handoff to juniors, just senior judgment from kickoff to launch.

Led by Tracy Coppola
Founder, TONDO

What could you build with the right team?

Let's talktcoppola@tondo-digital.com
45%
Higher software quality
Top AI-driven software teams see up to 45% better quality, and up to 30% faster time to market.
Source: McKinsey, 2025
67%
Success rate with a partner
AI projects built with an external partner succeed far more often than internal builds.
Source: MIT NANDA, 2025
301%
Return on design-led work
Three-year ROI from putting design at the center of delivery.
Source: Forrester